Josh Kolm

As many Canadians start to hibernate instead of braving the cold to hit the pub, Guinness hopes to educated them on the fact that they can get the quality of a pint from the warmth of their homes.

The 15-second ad takes viewers inside a can of Guinness to focus on the widget, the little ball that releases nitrogen into the beer when the can is opened, giving it a similar head and texture to when it is poured from the tap. TraffikGroup was the agency on the campaign, with MediaCom handling the media buying.

http://strategyonline.ca/2014/12/05/can-consumers-get-behind-guinness-can/